Brand Battle

I'm blogging today in support of a charity called "Grassroots" that's based in Rowledge, helping vulnerable communities in the UK and overseas, and yet finds itself subject to a potentially onerous, and certainly inappropriate, challenge to its identity, by our government.

It was only launched two weeks ago, but already Hugo and Sharon Anson are being called about information on the new central government initiative called "Grassroots Grants". Not for a moment do I believe that this initiative is bad - it's a great programme to match grant giving by local funders. But, I do believe that this is an example of a government behomoth that has neglected diligence by not ensuring that its good intentions do not overshadow or hinder the work already underway by other organisations.

Hugo and Sharon have written to Jeremy Hunt on this, and I do hope he can persuade someone to make it loud and clear that this new programme is definitely not the same as their own charity.